aasp Summit 2025

Thank you for visiting Attain Partners at aasp Summit 2025.

While you’re here, explore the latest thought leadership from our team, crafted specifically for research administrators and leaders:

Insights – In-depth analysis and solutions to elevate your institution’s strategy
Blog Posts Insightful articles on the latest trends and best practices
Webinars On-demand sessions with industry experts on key topics and challenges

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Hear from Attain Partners at aasp Summit 2025

Breakout 5I

Philosophical Considerations for Implementing Prospect Management in a Modern CRM

Friday, September 12, 2025
9a – 10a | Tuscany 5-6

Many higher education advancement and nonprofit organizations are transitioning from long-standing legacy platforms to modern, cloud-based CRMs. A critical element of successful CRM implementation is defining or redefining prospect management within these complex solutions, which is essential for effective deployment in your fundraising and engagement enterprise.

These new platforms offer incredible flexibility, often leaving institutions with questions about the best way to apply their prospect management philosophy given the myriad options available. However, these projects also provide a valuable opportunity to revisit and refine current processes.

In this session, experts who have successfully implemented robust prospect management functionality in modern CRM solutions at large organizations will share their firsthand experiences.

Jeff Baynham

Associate Vice Chancellor for Advancement Services
NC State University

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Advancement Advisory Services

With over 20 years of hands-on leadership experience in Advancement and fundraising operations, Attain Partners offers a unique and valuable perspective that bridges strategy and execution.

With expertise in both frontline fundraising and Advancement operations, our areas of specialty include leading digital transformation initiatives, building and scaling operations teams, supporting institution-wide fundraising initiatives, and driving sustainable fundraising solutions.

Our strength lies in translating the inner workings of Advancement into scalable, actionable improvements—particularly in transformation readiness, infrastructure, and team performance.

Blog
On-Demand Webinars
On-demand
Watch the recorded session from August 7, 2025 Download this recorded session to watch an engaging panel discussion on the evolving world of fundraising technology. Moderated by Christopher Campbell of Attain Partners and Caroline Chang of Kindsight, this conversation brings together experienced advancement professionals from across sectors as they explore the current landscape and their […]
On-demand
Get immediate access to this recorded conversation by filling out the form below Are you constantly battling inefficiencies, data silos, or outdated technology within your current CRM? Wondering if there’s a better way to manage your fundraising efforts and constituent relationships? If you’re questioning whether your CRM is truly meeting your organization’s evolving needs, this […]
On-demand
Now available on demand Originally presented at Salesforce Education Summit 2025, this encore presentation outlines the steps UT Dallas took in building trust with cross-functional stakeholders in support of an enterprise vision for student engagement. Leveraging a design thinking approach from the start enabled the team to make technology and process decisions, provide scaled support […]

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