Blog
October 22, 2025
Missed DF25? Our experts have you covered with highlights, takeaways, and emerging Salesforce trends that are shaping the future of impact-driven organizations.
Each year, Salesforce’s Dreamforce brings together the brightest minds in innovation, technology, and transformation, and this year was no exception. Our Attain Partners experts attended sessions across industries and focus areas, from AI advancements and data-driven strategy to education and the evolving Salesforce ecosystem. Whether you couldn’t make it to San Francisco or simply want to relive the best moments, this tailored LinkedIn post roundup offers your one-stop recap of the key Dreamforce sessions and the insights that will guide organizations into 2026 and beyond.
Dreamforce Main Keynote 2025
Key Takeaway
The Salesforce keynote at Dreamforce 2025 unveiled the concept of the Agentic Enterprise, showcasing how Agentforce and Slack are reshaping work by replacing traditional CRM interfaces with conversational, AI-powered experiences. The session emphasized that true innovation begins with reimagining business processes by simplifying and standardizing before applying technology to create meaningful, customer-centered transformation.
Retail Keynote: Build Unbreakable Loyalty w/ Agentic Retail
Key Takeaway
The Dreamforce Retail Keynote, “Build Unbreakable Loyalty with Agentforce,” showcased how brands like Breitling and David Yurman are using Salesforce to deliver seamless, AI-driven customer experiences that unite brand strategy with digital transformation. The session underscored that successful innovation starts with strong data quality, aligned leadership, and strategic infrastructure—principles higher education institutions can apply to elevate their constituent experiences.
Education Keynote: Create Your AI-Powered Connected Campus
Key Takeaway
The Dreamforce Education Keynote showcased how Agentforce Education is empowering institutions to apply AI thoughtfully and strategically, enhancing student experiences through personalization, timely support, and meaningful engagement. Speakers like DeVry University’s Chris Campbell and University of Kentucky’s Jay Miller reminded us that AI’s true purpose in education is to amplify human impact and help institutions see themselves as part of the solution.
Nonprofit Keynote: Scale Impact in the Age of AI
Key Takeaway
The Dreamforce Nonprofit Keynote highlighted how organizations like Pacific Clinics are using Agentforce Nonprofit to connect funding, data, and programs, leveraging AI agents to automate tasks and expand their impact. It reinforced the transformative power of AI-driven strategies in helping nonprofits scale their missions and deliver greater good with greater efficiency.
Embracing Change and Inspiring Teams
Key Takeaway
We all have to find the new normal outside of the pandemic fight-or-flight mode. It is time to get strategic and end the relentless, “throwing spaghetti on the wall,” and “building the plane as we fly it,” mentalities. We need to pause and align people to purpose.
Agentforce Service Keynote: Driving Proactive Support
Key Takeaway
The Agentforce Service Keynote highlighted how organizations like Southwest Airlines and PepsiCo are using Salesforce’s Agentforce to enhance customer service operations. Demonstrations of the Command Center and Agentforce 360 Platform showcased how AI can proactively identify and resolve customer needs while empowering teams with greater visibility and efficiency. For higher education institutions, these same tools can streamline student and alumni engagement, providing more intuitive support and faster resolutions.
Data Cloud Keynote: Turning Unstructured Data into Action
Key Takeaway
The Data Cloud Keynote introduced significant advancements in Salesforce’s ability to contextualize unstructured data, unveiling new ways for organizations to make their information more actionable. From uploading PDFs and charts to leveraging documents like SOPs and donor reports within Agentforce, these updates make it easier for users to gain insights and automate responses directly within their CRM environments. For nonprofits, the impact is transformative—enabling smarter fundraising, more efficient operations, and improved quality of life for staff through AI-powered data utilization.
Bring Everyone Along in the Agentic Era
Key Takeaway
This Dreamforce session emphasized the importance of inclusive design and accessible innovation in the Agentic Era. Panelists explored how Salesforce ensures that tools like Agentforce and Trailhead are developed with equity and accessibility in mind, enabling a broader range of users to participate in the AI-driven workplace of the future. The conversational interface of Agentforce is being positioned as the default experience of tomorrow—one that democratizes technology and opens new pathways for collaboration, while challenging organizations to maintain curiosity and awareness beyond what they explicitly ask the system to deliver.
Attain Partners – Salesforce Experts
No matter if your organization is beginning its Salesforce journey or 10+ years into development, Attain Partners is here to help you achieve your goals. Contact our team today to learn how we can help your organization advance its mission by harnessing the power of Salesforce.
To learn more, check out our Salesforce Innovation services, read case studies about our transformative work, and explore blog posts from our Salesforce experts.
