Leading Change in Higher Education

Universities are facing revenue challenges AND a quickly changing digital landscape. So, how do higher education institutions attract students, boost graduation rates, and continue to increase revenue? By increasing enrollment with a clear strategy and accurate, timely data.

To increase enrollment, institutions must have a sound strategic plan that is not only actionable but data-driven. Attain Partners has a proven framework that encompasses a comprehensive stakeholder outreach methodology. With a clear strategy in place, Salesforce can be used to centralize data from across an institution into one location to ensure the university is driving toward its desired outcomes. Contact us today to learn more.

Named the 2022 Salesforce.org Consulting Partner of the Year – Education, Attain Partners is a leading strategy, technology, and compliance consulting firm delivering services and solutions to advance client missions across the education, nonprofit, healthcare, and state and local government landscapes. With nearly 1,000 Salesforce projects completed across a diverse range of clients, Attain Partners has proven experience serving the nation’s top education institutions, including all the Ivy Leagues.

Hear from George Mason University, Attain Partners, and Salesforce

Gregory Washington, President of George Mason University; Susan Tobes, Senior Director of Strategic Growth of Attain Partners; and Rob Acker, Chief Customer Officer of Salesforce.org discuss current higher education trends and strategies for attracting and retaining students.

Located within the National Capital Region—an international crossroads that continues to grow more racially and ethnically diverse—George Mason University is Virginia’s largest public research university, educating over 39,000 students from 130 countries of origin and all 50 states—with 34% of its undergraduate students being the first in their families to earn a four-year degree.

Salesforce Innovation Services

At Attain Partners, we use our unparalleled expertise serving higher education to help institutions improve student recruitment and retention from undergraduate to lifelong learning, boost alumni engagement and fundraising, and manage operations more efficiently. We fuse our deep understanding of the student lifecycle with proven strategies on how to best architect and use Salesforce to enable institutions to drive engagement in a scalable, comprehensive way.

Inclusion, Diversity, Equity, and Allyship (IDEA) Transformation at George Mason University

Since becoming President of Mason, Dr. Gregory Washington has strengthened its commitment to eradicate practices and traditions of racial bias at the University. To lead the effort toward furthering Mason’s commitment, Dr. Sharnnia Artis joined the university in Fall 2021 as the Vice President for Diversity, Equity, and Inclusion and Chief Diversity Officer. Dr. Artis recently engaged with Attain Partners to evaluate and assess the current DEI landscape across the University as Mason strategically looks toward the future.

Leveraging our proprietary Inclusion, Diversity, Equity, and Allyship (IDEA) Performance Maturity Framework, Attain Partners conducted a comprehensive evaluation of the effectiveness of the University’s current DEI programming, initiatives, and processes as well as provided strategic recommendations to optimize the University’s efforts towards accomplishing long-term DEI goals.

On-demand Webinar

During this Q&A style discussion, Reshma Patel-Jackson and Melany Barrett interview Dr. Artis to highlight the results of this groundbreaking project and discuss how these results are informing her strategy for Mason moving forward.

Watch the recorded session here!

Talk to an Expert

Ready to Attain more? Contact our team to find out how we can support your unique objectives.