Optimizing automated email marketing to increase engagement and retention with association members
Wednesday, November 9, 1-2p CT, 2-3p ET
All digital engagement tools let you send emails to your members. Many digital engagement tools let you automate those emails. But how many associations are sending custom, dynamic, automated emails? We will walk you through the three most important member journeys to help you grow membership, engage with your current members, and bring back those members that are ghosting you.
Join us to learn actionable strategies associations can use to enhance email marketing and engage with your members.
About the panelists:
Chad Simmons is an Associate Business Development Director at Attain Partners. Since 2013, Chad has helped hundreds of organizations implement innovative technology solutions designed to meet their complex needs. Chad’s focus is demonstrating the value of the Salesforce Platform and Attain Partners’ services to association and healthcare clients.
Aaron Beatty is the Director of Digital Engagement at Attain Partners. Aaron has been working with commercial, nonprofit, and higher education clients to help them get the most out of their Salesforce Marketing Cloud and Pardot investments. He loves the opportunity to automate complex tasks in the world of digital engagement, saving clients precious time and energy.