How UW-Madison Built a Salesforce-Native Foundation with Blackthorn and Attain Partners

Industry Insights: Blackthorn Features UW-Madison’s Salesforce-Native Implementation with Attain Partners

Blackthorn recently published a customer story highlighting the University of Wisconsin-Madison Division of Continuing Studies and its transition to Blackthorn Events and Blackthorn Payments, implemented in partnership with Attain Partners.

Serving 16,000 unique learners and processing 21,000 registrations across 773 events in fiscal year 2023, UW-Madison selected a Salesforce-based approach to support complex continuing education workflows and long-term scalability.

“Attain Partners stood out, head and shoulders, on hands-on experience doing this… We could trust the people.” —Alan Ng, Director of Information Technology, Division of Continuing Studies, University of Wisconsin-Madison

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Hear from Alan Ng, University of Wisconsin-Madison; Germán Freiwald, Salesforce; and Jason Belland, Attain Partners, in this recording session exploring how the University of Wisconsin-Madison is transforming the continuing education experience through Salesforce Education Cloud.