Greg Baroni
Founder and Chief Executive Officer“The Attain Way is all about service—to our clients in the way we deliver on our promise to achieve results, and to the communities in which we live to give of our time, talents, and treasures and improve the lives of others. Finding a way to give back and make a difference is fundamental to being a leader. It’s not just a responsibility; it’s a privilege.”
Greg Baroni is the Founder and CEO of Attain Partners. In 2009, Mr. Baroni co-founded Attain, LLC. Following the sale of Attain’s Federal business division in 2021, he launched Attain Partners, with a continued—and expanding—dedication to the education, nonprofit, healthcare, and state and local government markets. He also is the founder and CEO of Attain Capital Partners and Attain Sports and Entertainment.
Before founding Attain, Mr. Baroni held various leadership roles at Unisys Corporation, including corporate senior vice president of the company and president of its Federal Systems and Global Public Sector Unit. During his tenure, the Federal Systems group achieved extraordinary results, doubling its revenue while achieving industry-standard operating margins.
Previously, Mr. Baroni spent nearly 20 years at KPMG Consulting, departing the company as its senior vice president of Public Services, serving nonprofit, education, healthcare, and government clients. In this capacity, Mr. Baroni advised numerous organizations on critical business areas such as strategy, cost optimization, and distributed learning. He also led development, implementation, and integration projects involving enterprise-wide packaged solutions and development of software solutions, including grants management, cost allocation, property management, space utilization, and effort reporting software. In 1997, he helped to launch a distributed learning group known as Blackboard—now part of Anthology—that became a first-mover and an industry leader.
For more than 15 years, he served on the Board of AIR, leading the Investment, M&A, and Finance Committees as Chair. During his time on the Board, AIR saw revenue grow by 5x, established a capture and business development program, launched a proposal center, and went through three iterations of strategic planning.
Mr. Baroni has received numerous industry leadership awards such as the Fed 100, Fast Company’s Fast 50, Consulting Magazine’s Top 25, the Greater Washington Government Contracting Awards’ Executive of the Year, NVTC Tech 100 Executives, and the EY Entrepreneur of The Year in the Government Services, Small category for Greater Washington. He also led Attain to be recognized among Consulting Magazine’s 2016, 2017, 2018, and 2019 Fastest Growing Firms and the publication’s 2017, 2019, and 2023 Best Firms to Work For, as voted on by the employees. In 2022, Mr. Baroni received the Lifetime Achievement Award at WashingtonExec’s annual Pinnacle Awards, celebrating his career as an industry icon whose contributions to the GovCon community will live on for decades. In 2023, Mr. Baroni was named a Robert F. Kennedy Human Rights Ripple of Hope Laureate, which honors exemplary leaders across government, business, advocacy, and entertainment who have demonstrated an unwavering commitment to social change and worked to protect and advance equity, justice, and human rights.
An active leader in the professional association community, Mr. Baroni also continues to actively serve the missions of our local charitable and industry organizations. He earned a bachelor’s degree in Economics at the University of Southern California.
Community Involvement:
- The Women’s Center, Member of the Board and former Board Chair
- American Red Cross in the National Capital Region, Chairman’s Advisory Council, Member
- National Kidney Foundation Serving the National Capital Area, Board Member, 2006 – 2014
Industry Involvement:
- Northern Virginia Technology Council, Member of the Board and former Board Chair
- Professional Services Council, Board Member, Executive Committee Member
- American Institutes for Research, Board Member, 2003 – 2018
- Homeland Security & Defense Business Council (HSDBC), Founding Board Member
- WashingtonExec, Leadership Council, Chair, and Inaugural Member
- Northern Virginia Technology Council, Big Data Committee Co-Chair, 2014 – 2016
- TechAmerica, GTO-21 and Cloud2 Commissioner
