Blog
August 1, 2014
Tracking business school prospects and applicants is often a tedious task and requires many sources of data to get a complete picture. For many of our B-School clients, the existing recruiting and admissions environment is complicated by legacy SIS systems, shadow systems and even spreadsheets. Access to central campus systems and information isn’t always easy, timely or straightforward. Engagement information, such as one-off emails, phone calls, or event attendance, is often buried with a specific recruiter or in a shadow system and not easily accessible or usable by the entire recruiting team. Just imagine having all of this engagement data in one place:
- Core Student Data Has the applicant previously applied to or attended the main campus? Is the applicant a legacy?
- Event Attendance Has the prospect attended any recruitment events or toured the campus? Interactions What communications, i.e., email or telephone calls, has the school had with the prospect or applicant?
- Social Media Monitoring & Marketing What is the prospect or applicant saying on social channels? What social media campaigns has a prospect engaged with?
- Application Status Where is the applicant in the application process?
- Geolocation Where is the prospect/applicant located vis-a-vis other candidates or school events?
- Email Marketing What email marketing campaigns have we sent the prospect? Have they engaged with the email(s), i.e., opened, clicked through, unsubscribed?
Salesforce can take over many of your core recruiting functions like email marketing, events management, social media monitoring, and interaction tracking, while also integrating with your other systems of record for your core prospect profile, making the right data, available to your recruiters at the right time in a way that they can use.
With increased competition for students, it is critical for B-schools to bring this data into one central location through a strategic client relationship management (or CRM) tool like Salesforce, to help recruiters determine the likeliness that a prospect will apply and that an admitted applicant will enroll.
