Meet Alanna Steffens, Managing Director and Attain Digital Capability Lead
Meet Alanna Steffens, Managing Director at Attain Partners and Salesforce Implementation Capability Lead within Attain Digital. With nearly two decades of experience in information technology, Alanna specializes in delivering customer relationship management (CRM) solutions tailored for higher education and nonprofit organizations.
Her expertise spans from software engineering to overseeing enterprise-wide Salesforce deployments, enabling her to seamlessly integrate technical solutions with essential business functions. Alanna’s leadership has been instrumental in the success of numerous client engagements and serves as a reflection of her commitment to excellence and innovation.
Alanna possesses a deep understanding of the Salesforce ecosystem and market dynamics, enabling her not only to coach and elevate her team, but also to bring visionary thinking that drives exceptional outcomes for our clients. She is held in high regard by both her team and clients, consistently delivering outstanding value to higher education and nonprofit institutions through her exemplary leadership.
Reshma Patel-Jackson
Partner and Attain Digital Lead
Get to know Alanna and understand the passion she has for her work by reading our interview with her below.
Attain Partners (AP): How did you become passionate about CRM solutions and Salesforce Innovation?
Alanna Steffens (AS): I started in the tech field and knew that if I wanted to be able to bridge functional with technical, I had to skill up my tech chops, and the functional would come. What started as a Google search for a new business analyst position quickly turned into learning Salesforce from scratch and learning how to apply the power of the platform to solve business challenges. When I realized that Salesforce was clicks, not code, yet I could use my analytics and software engineering background, it was nonstop from there, quickly scooping up certifications and pushing myself to keep learning.
AP: How do you leverage your role with Attain Partners to create an impact?
AS: I aim to create impact by constantly seeking out opportunities for the team to thrive. This could be through ensuring they have access to the latest technologies, so they become experts in the field, or by providing them with mentoring and coaching opportunities to help them grow. I believe that impact is truly measured by the positive influence you can have on others and the extent to which you can empower teams to reach their full potential.
AS: I’d say the core value that resonates most with me is Execute with Discipline. To me, this value carries an underlying sense of urgency—delivering exceptional results to our clients is paramount, and that requires both rigor and discipline. In my role, I strive to create an environment at Attain Partners that supports the team, empowering them to do their best work and achieve successful outcomes for our clients.
AP: What do you like most about the work you do?
AS: I take great pride and find a sense of accomplishment when we not only meet our client commitments but also build strong, cohesive teams along the way. It’s about more than just delivering a simple statement of work; it’s about working closely with our clients to intentionally align with their objectives and ensure successful outcomes. This includes addressing people’s impacts, implementing new processes, and leveraging technology to elevate how they achieve success.
AP: What are the biggest ways you’ve seen Salesforce initiatives impact organizations?
AS: Salesforce has been a game-changer for many organizations, driving transformative change in both their operations and the lives of the people they serve. While Salesforce is technically a platform that can manage nearly every aspect of an organization’s operations, its true power lies in how it encourages organizations to think strategically and innovate.
By streamlining processes and automating routine tasks, it frees up time for teams to focus more on the constituents they serve, ultimately enabling a deeper and more meaningful impact. Salesforce empowers organizations to not only operate more efficiently but also to drive their missions forward with greater effectiveness and purpose.
AP: What do you enjoy outside of work?
AS: My three kids and their activities keep us entertained. I volunteer as a coach for my two sons’ soccer teams and cheer on my daughter in her latest volleyball adventures. I started a book club in my community recently as a way to meet new people and continue my love of reading.
Attain Partners – Salesforce Experts
Whether your organization is beginning its Salesforce journey or is 10+ years into development, Attain Partners is here to help you achieve your goals. Contact our team today to learn how we can help your organization advance its mission by harnessing the power of Salesforce.
Alanna Steffens is a Managing Director at Attain Partners, where she serves as the Salesforce Implementation Capability Lead within Attain Digital. With nearly 20 years of experience in information technology, Alanna specializes in delivering innovative customer relationship management (CRM) solutions tailored to higher education and nonprofit organizations. Her expertise spans software engineering, enterprise CRM deployments, and digital transformation strategies, enabling institutions to streamline operations and enhance engagement. Passionate about the intersection of technology and mission-driven organizations, she works closely with clients to develop and implement scalable, data-driven solutions that drive meaningful impact.
Throughout her career, Alanna has led numerous successful client engagements, earning a reputation for her strategic vision, technical acumen, and commitment to excellence. She is dedicated to empowering organizations with cutting-edge technology and best practices, helping them navigate complex digital ecosystems with confidence. At Attain Partners, Alanna continues to be a driving force in CRM innovation, leveraging her deep industry knowledge to support clients in achieving their digital transformation goals.
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