Blog
February 28, 2022
There’s big news in the Salesforce ecosystem!
You may have noticed a flurry of technology acquisitions to kick off 2022 and the most recent is big. In case you missed it, here’s a quick summary:
Traction on Demand has signed a definitive agreement to be acquired by partner and global leader in CRM, Salesforce. It will become part of Salesforce Professional Services, which along with Salesforce partners, helps customers accelerate their time to value with the Salesforce Customer 360 platform and build their path to long-term success in this all-digital world.
You may be asking, what does this mean for my organization? With decades of experience working as a leader in the Salesforce ecosystem, here’s my perspective on the acquisition of another services firm by Salesforce and what it means for you.
Why is Salesforce acquiring Traction on Demand?
Technology acquisition is a common growth practice that can allow companies to inorganically leverage the innovation and culture of another organization to fill gaps in capacity and open new markets. With the surge of movement in the Salesforce ecosystem, we are seeing the need to build a strong pipeline of talent to deliver solutions to support product growth. This move is a way to solve that problem. Other large vendors like Oracle and Workday, have services organizations too. This is not at all uncommon.
What sets a Salesforce System Implementer apart from Salesforce’s Services?
There are big benefits to partnering with skilled Salesforce System Implementers like Attain Partners and here are a few of the obvious:
- Attain Partners is not a publicly traded company and our project pricing reflects that.
- With our experience in strategy and technology consulting, we know that while Salesforce is a powerful system of tools, sometimes the best answer may not be a Salesforce product. A trusted implementation partner working independently of Salesforce will have your organization’s best interests in mind regardless of who makes the tool or solution. In fact, sometimes, the solution is a change management, strategic planning, or operational efficiency fix rather than a tool or digital solution you can purchase.
- We have spent decades building Functional Expertise related to nonprofit and higher education industry verticals. We specialize in solutions that address the intersection of people, process, and technology, to achieve our clients’ specific and unique goals. We believe there is ample room for independent consulting firms to differentiate by building teams steeped in particular industry verticals, like nonprofit and higher education.
Attain Partners – Salesforce Experts
No matter if your organization is beginning its Salesforce journey or 10+ years into development, we are here to help you achieve your goals. To learn more, check out our Salesforce innovation services and read case studies about our work. Contact Attain Partners today to learn how we can help you achieve your goals by harnessing the power of Salesforce.
Explore blog posts from Attain Partners’ Salesforce team.
About the Author
Susan Tobes is the Senior Director, Strategic Growth for Attain Partners and is responsible for supporting the expansion of the firm. Bringing more than thirty-five years of technology experience to this important role, she combines her technology services and sales expertise to deliver impactful and lasting results to our customers. Her steadfast desire for customer success drives everything she does.
Updated on March 2, 2022
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