Client Spotlight: CU Leeds

Leveraging technology to engage students is not new, but doing it in a way that drives outcomes is truly innovative. The University of Colorado’s Leeds School of Business (CU Leeds), like many higher education institutions today, needed to make rapid changes to reach students in meaningful ways and achieve results. To accomplish this, they leveraged the power of Salesforce by working with Attain Partners.

Named the 2022 Salesforce Consulting Partner of the Year – Education, Attain Partners is a leading strategy, technology, and compliance consulting firm delivering services and solutions to advance client missions across the education, nonprofit, healthcare, and state and local government landscapes. With nearly 1,000 completed Salesforce projects, Attain Partners serves the top education institutions in the country with experience at all of the Ivy Leagues.

The Benefits
of Partnership

Learn more about CU Leeds’ evolution in an in-depth white paper addressing ways in which working with an experienced Salesforce implementation partner can result in a near-seamless digital transformation process. Using a student-centric approach, it explores how Leeds transformed the career services student experience and shares its high-impact results. Get instant access here.

“Attain Partners is a top partner of When considering partners who understood admissions, change management, and success at our top universities, we knew we could not be successful in deploying new projects without their partnership, feedback, and aligned guidance.”

— David Averill, Vice President, Global Alliances,

Hear from the Client

Watch this video case study to hear directly from Joanna Iturbe, Enterprise CRM Director at the University of Colorado, about the organization’s journey with Salesforce and Attain Partners and how they have transformed the student experience at CU Leeds.

Measuring Impact

Through their innovative use of the Salesforce platform, trusted implementation partner relationship with Attain Partners, and their student-centric approach, Leeds has successfully maximized student engagement and gained the agility so desperately needed in today’s ever-evolving education landscape.


(up from #90)
Best Graduate Business Schools


increase in
of placement data


more interactions
with Industry


reduction in
student response

More Customer Success Stories

No matter if your organization is beginning its Salesforce journey or 10+ years into development, Attain Partners has the ecosystem expertise to help you achieve your goals. Discover how our Salesforce experts supplemented the work of an in-house administrator for the University of Chicago and United Negro College Fund to maximize the benefits of their Salesforce systems.

We partnered with The WNET Group to build a breakthrough email preference center that would enhance the subscriber experience and increase brand loyalty. Learn how we combined our digital engagement expertise and the power of Salesforce to increase WNET’s email list by 25%.

Salesforce Innovation Services

We use our unparalleled experience in higher education to help organizations improve student recruitment and retention from undergraduate to lifelong learning, boost alumni engagement and fundraising, and manage operations more efficiently. We understand the details of the student lifecycle and how to best architect and use Salesforce to manage engagement in a scalable and comprehensive way.