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Home » Newsroom » Blog
Blog
September 22, 2023

Inventing the Future: Attain Partners' Key Takeaways from Dreamforce 2023

EducationEventsNonprofitSalesforceSalesforce CommunityThought Leadership
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Attain Partners Experts Share Fresh Perspectives and Groundbreaking Insights from Dreamforce 2023

At Attain Partners, we embrace the spirit of innovation and a relentless pursuit of excellence in serving our clients. Dreamforce 2023, the global event bringing together the brightest minds in the Salesforce ecosystem, has once again invigorated our Salesforce Innovation team with fresh perspectives, groundbreaking insights, and invaluable conversations. We return from Dreamforce 2023 inspired, energized, and more determined than ever to apply what we’ve learned to continue pushing the boundaries of what’s possible to help our clients advance their missions.

We renewed our commitment to delivering exceptional solutions and services and are excited to dig deeper to embrace responsible AI, explore new ways to help our clients extract value from their data, and continue to invest in the relationships that enable us to live out our core values to Execute with Discipline and Invent the Future.

Education Cloud Innovation Continues

The biggest and brightest takeaway the Attain Partners team saw at Dreamforce 2023 was the keynote announcing further innovation in Salesforce’s Education Cloud, soon to be extended to include core Advancement functionality for higher education users.

Doug Barrow, Higher Education Market Lead of Attain Partners’ Salesforce Practice and the former Salesforce.org’s Advancement Lead, shared, “It’s great to see the expansion into Advancement. This is a game-changer for institutions focused on delivering institution-wide CRM. I can’t wait to see what longtime Salesforce Trailblazers, like Babson, are able to do with the technology in the next year.”

Attain Partners is ready to help clients navigate these changes and take advantage of new functionality and tools. Read more about this huge Education Cloud for Advancement announcement and contact us to schedule a time to chat further.

We Must Embrace AI Responsibly and Ethically

AI emerged as a pivotal theme, resonating with Dreamforce attendees across industries. Salesforce’s commitment to responsible AI innovation was a central focus, emphasizing fairness, transparency, and accountability in AI-driven decisions.

AI is not merely a technological advancement but a transformative force.
Skye Tyler
Salesforce MVP and Senior Specialist Leader, Attain Partners

While Salesforce showcased new AI features and enhancements, reinforcing the concept of “AI for Everyone,” Skye reminds us that AI won’t replace staff, but rather that it has the power to significantly enhance efficiency and impact.

While AI is here and its potential continues to grow, a responsible and ethical approach to its use is a critical first step for every organization. Attain Partners is excited to continue to help our clients identify where the strongest opportunities in their respective roadmaps are to implement AI features and embrace ethical ways to do so.

Data and Analytics Add Organization-wide Value

Alanna Steffens, Senior Principal and Practice Lead of Attain Partners’ Salesforce Innovation Services, underscored the power of data and analytics in advancing client missions. Now that Salesforce Data Cloud and Tableau are free to a certain extent, there’s no reason not to try it and get a taste of how an enhanced data and analytics strategy can improve business operations, insights, efficiency, and visibility.

Attendees discussed the power of the new Education and Nonprofit Clouds and Customer 360 features that continue to enable organizations to better serve constituents—from students to donors. Attain Partners is happy to help organizations evaluate these offerings and provide tailored recommendations to support a seamless transition.

Whether you’re a nonprofit organization or an educational institution, harnessing the potential of data and analytics is key to making informed decisions and driving success.

Nonprofit Transformation is Imperative to Mission Success

Chris Pifer, Salesforce MVP and Senior Solution Architect, highlighted the significance of nonprofit organizations at Dreamforce 2023 and their shared interest in digital transformation. The curiosity and excitement surrounding the new Nonprofit Cloud were especially exciting to the Attain Partners team.

Salesforce announced that all nonprofit organizations will be granted free licenses to both Tableau and a base level of Data Cloud, providing greater access to constituent insights and a starting point for any organization not yet on its transformation journey. Chris says he “expects 2024 to be a key turning point in the Salesforce ecosystem, changing what is possible and how organizations work on the platform.“

Attain Partners had the pleasure of sponsoring the exclusive nonprofit reception, where we discussed strategy, mission, goals, and next steps with leaders from the nation’s top nonprofit organizations. Our ongoing partnerships with nonprofits and Salesforce enable us to continue to explore the strategic possibilities offered by new Clouds and new licenses to drive mission-advancing outcomes for those we serve.

The Trailblazer Event of the Year Highlighted Adaptation, Innovation, and Collaboration

“Dreamforce, once again, was the family reunion it has always been. It was great to connect with so many individuals from the higher education and nonprofit communities and learn the most recent innovations for AI, Data Cloud, and Education and Nonprofit Clouds,” Doug Barrow said.

The theme of continuous adaptation and awareness is universal throughout the Salesforce ecosystem. Staying informed about new features, Clouds, and changes in permissions and access management is crucial in maximizing the benefits of Salesforce. Attain Partners’ experts pride themselves on staying at the forefront of innovation to help our clients continually improve, grow, and harness the full power of Salesforce.

We’d love to hear from you!

What were your key takeaways from Dreamforce 2023? What are your thoughts on using Education Cloud for Advancement, extending Data Cloud at your organization, embracing AI ethically, and migrating data for added value?

Let’s continue the conversation.

Contact us

Attain Partners – Salesforce Experts

No matter if your organization is beginning its Salesforce journey or 10+ years into development, Attain Partners is here to help you achieve your goals. Contact our team today to learn how we can help you advance your mission by harnessing the power of Salesforce.

To learn more, check out our Salesforce Innovation services, read case studies about our transformative work, and explore blog posts from our Salesforce experts. Read our latest advancement insights here. 

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    • The Attain Way
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    • Attain Digital
      • Executive in Residence Program
    • Attain Research
      • NIH’s Flat Rate for Research Overhead
      • Uniform Guidance
  • Services
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        • Salesforce Innovation
          • Managed Services for CRM
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