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Inventing the Future: Attain Partners' Key Takeaways from Dreamforce 2023

Attain Partners Experts Share Fresh Perspectives and Groundbreaking Insights from Dreamforce 2023

At Attain Partners, we embrace the spirit of innovation and a relentless pursuit of excellence in serving our clients. Dreamforce 2023, the global event bringing together the brightest minds in the Salesforce ecosystem, has once again invigorated our Salesforce Innovation team with fresh perspectives, groundbreaking insights, and invaluable conversations. We return from Dreamforce 2023 inspired, energized, and more determined than ever to apply what we’ve learned to continue pushing the boundaries of what’s possible to help our clients advance their missions.

We renewed our commitment to delivering exceptional solutions and services and are excited to dig deeper to embrace responsible AI, explore new ways to help our clients extract value from their data, and continue to invest in the relationships that enable us to live out our core values to Execute with Discipline and Invent the Future.

Education Cloud Innovation Continues

The biggest and brightest takeaway the Attain Partners team saw at Dreamforce 2023 was the keynote announcing further innovation in Salesforce’s Education Cloud, soon to be extended to include core Advancement functionality for higher education users.

Doug Barrow, Higher Education Market Lead of Attain Partners’ Salesforce Practice and the former Salesforce.org’s Advancement Lead, shared, “It’s great to see the expansion into Advancement. This is a game-changer for institutions focused on delivering institution-wide CRM. I can’t wait to see what longtime Salesforce Trailblazers, like Babson, are able to do with the technology in the next year.”

Attain Partners is ready to help clients navigate these changes and take advantage of new functionality and tools. Read more about this huge Education Cloud for Advancement announcement and contact us to schedule a time to chat further.

We Must Embrace AI Responsibly and Ethically

AI emerged as a pivotal theme, resonating with Dreamforce attendees across industries. Salesforce’s commitment to responsible AI innovation was a central focus, emphasizing fairness, transparency, and accountability in AI-driven decisions.

AI is not merely a technological advancement but a transformative force.
Skye Tyler
Salesforce MVP and Senior Specialist Leader, Attain Partners

While Salesforce showcased new AI features and enhancements, reinforcing the concept of “AI for Everyone,” Skye reminds us that AI won’t replace staff, but rather that it has the power to significantly enhance efficiency and impact.

While AI is here and its potential continues to grow, a responsible and ethical approach to its use is a critical first step for every organization. Attain Partners is excited to continue to help our clients identify where the strongest opportunities in their respective roadmaps are to implement AI features and embrace ethical ways to do so.

Data and Analytics Add Organization-wide Value

Alanna Steffens, Senior Principal and Practice Lead of Attain Partners’ Salesforce Innovation Services, underscored the power of data and analytics in advancing client missions. Now that Salesforce Data Cloud and Tableau are free to a certain extent, there’s no reason not to try it and get a taste of how an enhanced data and analytics strategy can improve business operations, insights, efficiency, and visibility.

Attendees discussed the power of the new Education and Nonprofit Clouds and Customer 360 features that continue to enable organizations to better serve constituents—from students to donors. Attain Partners is happy to help organizations evaluate these offerings and provide tailored recommendations to support a seamless transition.

Whether you’re a nonprofit organization or an educational institution, harnessing the potential of data and analytics is key to making informed decisions and driving success.

Nonprofit Transformation is Imperative to Mission Success

Chris Pifer, Salesforce MVP and Senior Solution Architect, highlighted the significance of nonprofit organizations at Dreamforce 2023 and their shared interest in digital transformation. The curiosity and excitement surrounding the new Nonprofit Cloud were especially exciting to the Attain Partners team.

Salesforce announced that all nonprofit organizations will be granted free licenses to both Tableau and a base level of Data Cloud, providing greater access to constituent insights and a starting point for any organization not yet on its transformation journey. Chris says he “expects 2024 to be a key turning point in the Salesforce ecosystem, changing what is possible and how organizations work on the platform.

Attain Partners had the pleasure of sponsoring the exclusive nonprofit reception, where we discussed strategy, mission, goals, and next steps with leaders from the nation’s top nonprofit organizations. Our ongoing partnerships with nonprofits and Salesforce enable us to continue to explore the strategic possibilities offered by new Clouds and new licenses to drive mission-advancing outcomes for those we serve.

The Trailblazer Event of the Year Highlighted Adaptation, Innovation, and Collaboration

“Dreamforce, once again, was the family reunion it has always been. It was great to connect with so many individuals from the higher education and nonprofit communities and learn the most recent innovations for AI, Data Cloud, and Education and Nonprofit Clouds,” Doug Barrow said.

The theme of continuous adaptation and awareness is universal throughout the Salesforce ecosystem. Staying informed about new features, Clouds, and changes in permissions and access management is crucial in maximizing the benefits of Salesforce. Attain Partners’ experts pride themselves on staying at the forefront of innovation to help our clients continually improve, grow, and harness the full power of Salesforce.

We’d love to hear from you!

What were your key takeaways from Dreamforce 2023? What are your thoughts on using Education Cloud for Advancement, extending Data Cloud at your organization, embracing AI ethically, and migrating data for added value?

Let’s continue the conversation.

Attain Partners – Salesforce Experts

No matter if your organization is beginning its Salesforce journey or 10+ years into development, Attain Partners is here to help you achieve your goals. Contact our team today to learn how we can help you advance your mission by harnessing the power of Salesforce.

To learn more, check out our Salesforce Innovation services, read case studies about our transformative work, and explore blog posts from our Salesforce experts. Read our latest advancement insights here

Attain Partners Opens New Office in India Welcoming Six New Team Members

Meet the newest members of Team Attain, and the first to live and work outside of the United States

Attain Partners is constantly expanding, growing both our client roster and our team. We are thrilled to announce that we have opened our first office outside of the continental United States in New Delhi, India, expanding our corporate footprint globally. To kickstart our operations in India, we have brought on board six exceptional new Team Attain members in support of our Salesforce Innovation Services (SIS) practice. Looking ahead, we plan to continue hiring more technology resources to support practices across our business, as well as to building out our India office location.

Attain Partners is the Salesforce 2022 Consulting Partner of the Year – Education and a Salesforce Summit Partner. Our team of experts is always striving to Invent the Future and Be the Best in everything we do. Please join us in celebrating our newest team members and learn more about each of them below!

Anant Sharma

“I’ve been working as a Salesforce developer for more than five years and have exposure in different industries such as insurance and medical among others. I have been working with Attain Partners as a contractor for over a year and am excited to join full-time—I have experienced the company culture, what sort of work is assigned to the developers, and how the company values the employees. Attain has given me the opportunity to work on different domains and tasks and I am very excited to be a member of Team Attain.”

Anuja Nikam

“I love my work. The Salesforce platform is constantly evolving, and there’s always something new to explore and integrate into our systems.

I see immense potential for us to leverage Salesforce’s capabilities to drive meaningful change and deliver exceptional value to our customers. Additionally, Attain Partners’ collaborative and inclusive culture is something that resonates with me, and I’m eager to contribute my skills and ideas to help the company continue its upward trajectory.

The prospect of working alongside talented professionals who share the same passion for innovation and problem-solving is very appealing to me—I’m excited to contribute to our ongoing pursuit of excellence.”

Chetan Sorte

“I am excited about the prospect of working in an environment where my ideas are valued, and I can contribute to collective problem-solving. I believe that by joining Attain Partners, I can leverage my experience and skills to drive collaborative initiatives and contribute to a positive work culture.

I’m also looking forward to continuing to improve by refining my skills, learning from experienced professionals, and contributing to delivering exceptional experiences to customers.”

Trupti Khedekar

“I love working as a Salesforce Developer because I have the mind of a coder—I’ve worked with the platform for over five years and really enjoy it.

I believe if everyone is moving forward together, then success takes care of itself. I am excited to be part of a team that consistently strives for excellence while maintaining a collaborative working environment. Working with talented and supportive colleagues not only boosts productivity but also makes each day enjoyable.”

Ravi Shukla

“As a seasoned IT professional with a passion for Salesforce, I bring eight years of hands-on expertise to our team. My dedication to mastering the Salesforce ecosystem has led to the achievement of six coveted certifications, affirming my commitment to excellence in this field. Throughout my career, I’ve played a pivotal role in transforming organizations by leveraging the power of Salesforce. My extensive knowledge spans the entire Salesforce platform, from Sales Cloud and Service Cloud to Marketing Cloud and beyond. I’ve successfully executed numerous projects, optimizing processes, and driving growth for businesses of all sizes.

Attain Partners’ exceptional work culture, characterized by a commitment to collaboration and unwavering support from fellow team members, is truly inspiring. What sets Attain Partners apart is its strategic vision and unwavering dedication to making a meaningful impact in specialized industries such as nonprofit and education. By concentrating its expertise in these niche domains, Attain Partners not only differentiates itself but also plays a pivotal role in driving positive change and innovation within these sectors. This focused approach not only showcases the company’s dedication to excellence but also its profound commitment to address critical challenges and creating lasting value in areas that matter most.”

Yash Raghuvanshi

“As an experienced Salesforce Consultant, I bring three years of hands-on expertise in customizing Salesforce solutions to provide operational efficiency and client success. I have enjoyed completing projects to design and implement tailored applications and robust flows, as well as leveraging Apex and Lightning components to craft innovative solutions that elevate businesses to new heights.
 
When I think of Attain Partners, I think, ‘Invent the Future.’ It’s not just a core value, it’s a personal mission to envision, create, and lead in a world where possibilities are limitless.”

Interested in speaking directly with our experts? Fill out this form to be connected!

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Seven Additional Attain Partners Experts Earn Prosci Certifications

Prosci Certified Team Attain Members Serve Our Clients Across Practices

Attain Partners knows change management. Leveraging the industry gold standard Prosci methodology positions us to guide clients through the challenging landscape of change, whether it be developmental, transitional, or transformational. We deliver transformative results that lead to strong returns on investments across our practice areas.

Meet the most recent Prosci Certification graduates at Attain Partners!

Carly Alti
Analyst, Research Enterprise Services

Attain Partners (AP): Why are you excited to be Prosci certified?

Carly Alti (CA): I’m excited to use my Prosci training to help clients and colleagues through change initiatives by leveraging what I have learned about achieving desired and lasting outcomes from change.

AP: What was one new nugget of information you learned from the certification process?

CA: Effective change management always begins with a reason. Expressing a compelling “why” for change initiatives involves presenting the rationale for change using facts, figures, features, and data.

AP: How do you plan to use your Prosci certification to better serve your clients?

CA: I plan to improve change management effectiveness and increase the likelihood of change success by applying the Prosci Methodology when working on clients’ change projects and initiatives. Supporting, equipping, and preparing our people to successfully adopt and use the change is key to long-term success!

Timothy Hutchinson
Senior Analyst, Strategic Transformation Services

Attain Partners (AP): Why are you excited to be Prosci certified?

Timothy Hutchinson (TH): I’m excited to be Prosci certified because I just joined Attain, and I believe it was a perfect introduction to change management!

AP: What was one new nugget of information you learned from the certification process?

TH: Change is a personal choice and individuals need to be active to sustain a group effort.

AP: How do you plan to use your Prosci certification to better serve your clients?

TH: I plan to utilize the knowledge I gained, as well as the ADKAR model to effectively tackle all projects in my future.

Kora Rea-Alexander
Talent Acquisition Professional

Attain Partners (AP): Why are you excited to be Prosci certified?

Kora Rea-Alexander (KRA): I am excited to gain my Prosci certification because this will allow me to bring an even higher level of organizational effectiveness to Attain Partners. Personally, I have grown in my strategic thinking and critical assessment of new projects and initiatives.

AP: What was one new nugget of information you learned from the certification process?

KRA: My biggest takeaway from the Prosci course is the Prosci Change Triangle and the impact it has on overall project success. This tool is critical in addressing risk and leads to increased awareness across an organization.

AP: How do you plan to use your Prosci certification to better serve your clients?

KRA: I plan to use this certification to continue to empower Attain Partner’s seven core values. Prosci has a collaborative approach to its methodology and deeply acknowledges that nothing gets completed alone. Team for Speed also acknowledges our ability to collaborate and learn from each other, ensuring our clients receive the best product and service possible.

Jess Jones
Senior Analyst, Strategic Transformation Services

Attain Partners (AP): Why are you excited to be Prosci certified?

Jess Jones (JJ): I’m excited to be Prosci certified because it shows that Attain Partners believes in me enough to invest in my future and encourages me to grow professionally. Also, I was excited to learn the theory and techniques behind change management, and I look forward to carrying that into my future projects.

AP: What was one new nugget of information you learned from the certification process?

JJ: Something that I didn’t fully realize before the training is how vast change management is. At Attain Partners, it centers around managers and consultants, but many people with different backgrounds can easily benefit from being Prosci Certified and understanding the ideas about change.

AP: How do you plan to use your Prosci certification to better serve your clients?

JJ: Moving forward, I plan to make use of the tools provided through the Prosci certification. More importantly, I will use the theory behind change management to better understand my clients’ reservations with change to meet their individual needs.  

Courtney Swaney
Senior Manager, Research Enterprise Services

Attain Partners (AP): Why are you excited to be Prosci certified?

Courtney Swaney (CS): I’m excited to be Prosci certified because it’s one more resource for me to utilize when I’m working to serve my clients.

AP: What was one new nugget of information you learned from the certification process?

CS: The Prosci course was excellent, and I highly recommend it.  One piece of information that I learned was identifying a person’s or group’s barrier point. By conducting an ADKAR (Awareness, Desire, Knowledge, Ability, Reinforcement) assessment, you can better understand where the person or the group is lacking and then employ tactics to help that group past that barrier point until there’s a new barrier point or until the group is fully ready for a go-live with the change. 

AP: How do you plan to use your Prosci certification to better serve your clients?

CS: My clients are constantly facing changes, both big and small. Understanding more about the people side of change will better equip me to assist them through these changes. 

Lindsey Demeritt
Manager, Research Enterprise Services

Attain Partners (AP): Why are you excited to be Prosci certified?

Lindsey Demeritt (LD): I think I am most excited to be Prosci certified because it will be just one more service/area of expertise that I can offer to clients. So many of our clients are undergoing any number of various changes that to have some insight into how to help facilitate and promote effective change management I think can only benefit our engagements.

AP: What was one new nugget of information you learned from the certification process?

LD: I learned the definitive influence of the executive sponsor. I think that this is “known” in theory, but to see the numbers and understand the science behind it was illuminating. The executive sponsor is critical to success and yet is often minimally engaged.

AP: How do you plan to use your Prosci certification to better serve your clients?

LD: I plan to use my knowledge to facilitate change, to be able to potentially advise of best practices, and to be of service in the processes of change, understanding how important it is to have a strong change agent network within the organization.

Kathleen Halley-Octa
Senior Consultant, Research Enterprise Services

Attain Partners (AP): Why are you excited to be Prosci certified?

Kathleen Halley-Octa (KHO): Becoming Prosci certified in change management has been a goal for a long time and I am excited that Attain helped me through the process! The information I learned through the course will help me better serve our clients.

AP: What was one new nugget of information you learned from the certification process?

KHO: My biggest takeaway was the tie between individual and organizational change– you can’t move an organization through change without getting the people onboard with the change first! 

AP: How do you plan to use your Prosci certification to better serve your clients?

KHO: I think change management is something higher education struggles with– there are so many change initiatives happening at once that people can become easily overwhelmed, especially when change management isn’t handled well. I’m excited to use the strategies I learned in our Cayuse implementation and business process redesign projects.

Interested in speaking directly with our experts? Fill out this form to be connected!

Career Growth, Innovation, and Staffing Support: The NCURA 65th Annual Meeting

Insights from the NCURA 65th Annual Meeting

The Attain Partners team had a wonderful time sponsoring the NCURA 65th Annual Meeting in Washington, D.C. this year. It featured a lively reconnection of longtime research administration colleagues, an exciting opportunity to usher in a new generation of professionals, and a plethora of engaging conversations around interim staffing, professional development, AI, and so much more.

Our experts had the pleasure of presenting thirteen sessions and workshops in addition to cohosting a Beach Bash reception with our longstanding strategic partner, Cayuse.

At Attain Partners, we have a proven track record of serving over 70 of the top 100 U.S. research institutions and 100% of Ivy League schools and offer a variety of tailored research enterprise services to help address issues any institution may be facing. Please contact us—We’re happy to help!

Themes from the NCURA 65th Annual Meeting

1. Networking and professional development are at an all-time high.

The NCURA Annual Meeting is the event of the year for research administration professionals—and this year was bigger and better than ever before. Our entire team, including Laney McLean, Senior Consultant at Attain Partners, reconnected with old friends and colleagues and forged new connections in the field. The conversations around best practices and trends in research administration left her feeling invigorated and excited to help more organizations make improvements to support their teams and advance their missions. For remote team members, the Meeting was especially exciting, as this was the first time many of them had the opportunity to connect in person.

Professional development opportunities like the NCURA 65th Annual Meeting are great for employee engagement paired with ongoing training, balancing workload, and offering flexibility.
Laney McLean
Senior Consultant, Attain Partners

We also had the honor of extending networking hours by co-hosting over 100 attendees at the NCURA Annual Meeting Beach Bash with our colleagues at Cayuse. We’re not sure where we felt more energy— inside where floral-clad guests enjoyed delicious appetizers and vibrant conversation, or outside where the local weather in D.C. threatened its worst.

2. Research administration is a growing field full of opportunity.

With so many new research administrators entering the field, there were a lot of discussions around how to onboard and get new staff members up to speed as quickly and efficiently as possible. Attain Partners’ research administration experts have decades of experience in the field, direct experience working in education, and a successful track record of serving the nation’s top colleges and universities. We also offer in-depth, sponsor-based research administration training tailored to the needs of any institution.

During the NCURA Annual Meeting, we had the opportunity to connect with education institutions hiring new research administrators and share how we work with teams to develop programs that meet their unique needs and allow their research administration operations to get up to speed quickly. Learn more in our case study.  

Lindsey Demeritt, Senior Specialist Leader at Attain Partners, did notice “there was a pretty obvious lack of Gen Z’ers” at this year’s meeting, which she feels is unfortunately in line with how the research administration field is aging.

Research administrators are as active as ever, opening doors for young professionals and forging pathways for new graduates to join the field.
Lindsey Demeritt
Senior Specialist Leader, Attain Partners

Are you interested in advancing your career with Attain Partners? Explore current career opportunities and apply today.

3. Interim staffing helps retain great employees and meet understaffed teams where they are.

Throughout the meeting, our team noticed a recurring theme of overloaded staff desperate for solutions.

It was exciting to share my experiences serving on the Attain Partners staffing augmentation team with those who weren’t familiar with how it works. Seeing the moment individuals realized that there was help for teams that are overloaded was rejuvenating. I was surprised by how many people indicated they didn’t know there were companies that could help them.
Georgetta Dennis
Senior Associate, Attain Partners

Always excited to help our community, our experts explained how we share our on-the-job experience with understaffed organizations to fill gaps, build processes, optimize procedures, and help them meet deadlines through our Interim Staffing services. Doing so retains great employees and keeps them engaged and excited about their jobs. As organization reporting requirements and compliance challenges grow, interim staffing is in demand, and our experts are ready to hit the ground running.

4. The future of research administration includes AI.

Attendees at the NCURA 65th Annual Meeting were energized to discuss AI’s future and use cases in research administration.

There were a few great sessions about how we can harness the power of AI to improve research administration operations. It was fun to brainstorm and see how institutions are using ChatGPT for everything from customer service chatbots to poems about research administration.
Kathleen Halley-Octa
Senior Consultant, Attain Partners

5. The vibrant research administration community is strong and eager to welcome new faces.

Gathering with fellow research administration professionals at the NCURA Annual Meeting is always a treat. The Attain Partners team was thrilled to reconnect with familiar faces and meet so many new ones—thank you all for joining us!

We look forward to continuing the conversations and exploring new ways to support each other in staffing, professional development, and innovation.

Attain Partners – Research Administration Experts

Compliance is critical to your organization’s ability to make an impact. Our team provides world-class expertise in navigating the complex and dynamic regulatory environment, implementing industry best practices, and optimizing performance. Learn more about our services, read an interview with industry expert Mark Davis, and contact us here.

Strategic Directives in Libraries – One Step at a Time

Strategic planning offers organizations the opportunity to align with a vision for the future, identifying unique and prioritized objectives to guide success. This is true across all industries but is especially so for libraries.

Ideally, a library has an active strategic plan unifying the organization. With short and long-term goals, actionable tasks, and measures for success, a library can create opportunities for continuous reflection and improvement. A strategic plan rooted in community engagement is critical to ensure libraries are equipped to respond to rapidly changing environments and community needs.

Strategic Planning for Libraries

With limited resources, libraries may be challenged to lead a comprehensive and inclusive strategic planning process. Attain Partners has a unique solution to strategic planning for libraries, combining the expertise of both library and strategy consultants to facilitate the development of an actionable plan that connects the current state with a realistic vision for the future.

One of the key benefits of library strategic planning with Attain Partners is our ability to leverage industry expertise, including rigorous benchmarking and facilitation best practices.

Strategic planning doesn’t need to be difficult, and we can tailor our proven approach to meet the needs and cadence of any given library. When collaborating with library staff and leadership, it is critical to incorporate the following questions into the planning efforts:

  • What is the vision of the university?
  • What community does this library serve? Who is in this defined community?
  • What does the community need from a library?
  • Do the current services and collection materials reflect community needs?
  • What are the library’s organizational strengths and challenges?
  • What resources are available and allocated to organizational strategy?
  • When was the last strategic plan developed?
  • How readily available is data on library services and collections?
  • Does the library’s current mission and vision align with recent performance?
  • Does the planning timeline allow the necessary community engagement to ensure that strategy more closely aligns to the needs of those the library serves?

Library Industry Experts at Attain Partners

Our team of career librarians brings over 40 years of combined experience working in libraries. Attain Partners brings a unique service to clients that is grounded in collaboration, fostering a shared sense of ownership throughout the process. Our distinctive strategic planning partnership aligns long-term strategic objectives with shorter-term priorities so library leadership can efficiently marshal resources and iteratively build organizational success rather than focus on disparate initiatives. 

Through collaboration, our team provides complementary support services for our strategic directives, including organizational reviews, continuous improvement models, and process mapping.

While strategic plans encompass a library’s entire organization, our consultants work with libraries to optimize their resources and focus on priority goals to benefit their programs and services. Through collaboration with stakeholders, our consultants learn about the unique needs and culture of each library we work with to help pinpoint specific focus areas and maximize limited time and resources. Every deliverable we provide is relevant and actionable.

Attain Partners – Library and Strategy Experts

At Attain Partners, our consultants leverage over 40 years of experience to provide tailored library planning and strategy services to academic and research libraries. We draw on our extensive professional experience working in libraries to provide strategic planning, assessment, process optimizationchange management, staff augmentation, and improve the research and student experience in libraries. Discover how Attain Partners can support your library’s strategic planning process.

Learn more about our Library Planning and Strategy services here.

Our strategic planning services are based on rigorous benchmarking and the latest market research. We focus on bringing your team together to build a shared sense of ownership of vision, mission, and strategic priorities. Discover how we can help you drive your strategic agenda and advance your mission with a clear path forward.

Learn more about our Strategic Planning services here.

About the Authors

Melany Barrett

Melany Barrett is a Strategy Director at Attain Partners. With over a decade of experience in Higher Education, she has demonstrated knowledge in business process improvement, project management, organizational assessment, and faculty affairs administration. Prior to Attain Partners, Ms. Barrett supported Higher Education administration and strategic initiatives as a member of an internal consulting team. She is a key contributor to the Inclusion, Diversity, Equity, and Allyship (IDEA) Performance Maturity Framework, leading DEI assessments for institutions. She is a Prosci® Certified Change Management Practitioner who has extensive knowledge and training in the field and holds an MBA from Georgetown University’s McDonough School of Business.

Norby Blake

Ms. Blake Norby is a Senior Library Consultant for the Research Enterprise Services practice of Attain Partners. During her time with Attain Partners, Ms. Norby has been involved in multiple library consulting projects with higher education institutions. She has participated in various stages of Facilities & Administrative Expense (F&A) strategic planning, proposal preparation and submission, and space functional usage studies with a focus on library spaces. Ms. Norby brings over 13 years’ experience working in libraries with extensive knowledge of using patron data to create inclusive, accessible library spaces and programs. She is currently a member of the American Evaluation Association (AEA), the American Library Association (ALA) including the Public Library Association, and several additional roundtables and special interest groups.

Ready to talk to one of our expert librarians? Fill out this form to be connected today!